QcDesign
Let’s start with the first version of our very own logomark. Intended to be a significant part of the brand, we had to make it special.
As previously noted, we like take inspiration from the surroundings as well as honor our Customers for trusting us. We took an advantage of both, taking the shapes and the colors from intentionally oversaturated photographs of our female Model.
The bright and vibrant shades of eye lens blue balances out the flaming browns of hair locks. Both blue and brown tones work together as a study in contrast, forming a complementary, modern looking letter of Q.
In 2024, we decided to refresh our logo with a simplified design. After exploring over 500 fonts, we found one that checked all the boxes – simplicity, elegance, and a descender that resembled a ponytail: Eames Century Modern. We experimented with more than 10 variations, each with a slightly altered descender, before settling on the final design, which you now see as our new logo.